![]() ![]() Over the past several years, there has been a noticeable shift in how consumers search online for local businesses and the importance online reviews play in a consumer’s purchasing process. The Local Consumer Review Survey is in its sixth year. About the 2016 Local Consumer Review Survey If you (or your clients) have been avoiding the topic of online reviews up until now, I have a feeling you will change your mind after you learn more about how consumers read and act (or don’t act) after evaluating online reviews about businesses. The purpose of the survey? To help small to medium-sized businesses (SMBs), digital marketing agencies and SEOs understand how online reviews influence the purchasing decisions consumers make as they search for local companies, products or services. So what impact do these reviews have on people searching for a place to spend their money?īrightLocal’s 2016 Local Consumer Review SurveyĮvery year, BrightLocal (disclosure: my employer) surveys everyday consumers to gauge the sentiment and attitudes they have about the local companies they do business with. Why? In a world where online reviews show up virtually every time a person searches for a local business, potential customers can’t help but be confronted with reviews about a local business’s products or services - the good, the bad and (sometimes) the downright ugly. In fact, a company’s online reputation is fast becoming one of their most valuable assets - if managed properly. A business’s online reputation is more important than ever. ![]()
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